Check out the advice:

"According to Luntz, when Republicans and lobbyists explain their positions “correctly,” (p. 136), 70% of the public agrees with them. While some parts of the document delve into sophisticated dos and don’ts, Luntz begins with advice that adheres to time-tested public relations maneuvers:

* “convince them of your sincerity and concern” for the environment” (p. 132)

* make use of broad, clear principles – promote “common sense” policy (p. 131); “people don’t understand the technicalities of environmental law – but they do understand the benefits of conservation of water, land, and open spaces” (p. 135)

* unite Americans by emphasizing our shared rights and beliefs: “we all want to move towards a healthier, safer future” (p.131); “we all want/deserve clean air/water” (p.134)

Via PR Watch.

More nice empty words.

The Bush administration has a principled stance on conservation that relies on the natural inventiveness of American enterprise.

How was that?
-m

Oh yeah. PR. It put the evil in our evilism