Children have been named after big brands as diverse as beauty company L'Oreal, car firm Chevrolet and designer clothes company Armani.

There are even two little boys, one in Michigan and one in Texas, called ESPN after the sports channel.

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It is no different from the 19th century when parents named their children Ruby or Opal... it reflects their aspirations
Professor Cleveland Evans

He has found that car models are a popular source of inspiration; 22 girls are registered as having the name Infiniti while 55 boys answer to Chevy and five girls to Celica.

Seven boys were found to have the name Del Monte - after the food company - and no less than 49 boys were called Canon, after the camera.