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January 28, 2004
Christian Aid: CSR a Front to Mask Bad Behavior Christian Aid has released a report on "Corporate Social Responsibility" (CSR): "CSR, in other words, can merely become a branch of PR. Sometimes this looks like the only reason for spurts of development activity by large companies. Shell, for instance, was at the forefront of CSR in Britain, following the joint public relations disasters of the Nigerian government's execution of human rights activist Ken Saro-Wiwa and the row over Shell's plan to dump the Brent Spar North Sea oil platform - both in 1995. Certainly for some, such as those living in Umuechem, Shell's CSR programme has brought no tangible benefits. "Christian Aid, of course, supports responsible and ethical action by business. The problem with CSR, we say, is that it is unable to deliver on its grand promises. The case studies in this report highlight that the corporate world's commitments to responsible behaviour are not borne out by the experience of many who are supposed to benefit from them. In some cases, the rhetoric and the reality are simply contradictory.
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