MTV Won't Show Ads For 'Super Size Me'

Reuters
Thursday, May 27, 2004; Page C09

LOS ANGELES, May 26 -- The documentary "Super Size Me," a critical look at the health impact of a fast-food-only diet, has been downsized at MTV: The cable network has refused to show ads for the film, its distributors said Wednesday.

Roadside Attractions and Samuel Goldwyn Films said in a statement that MTV has told them the ads are "disparaging to fast-food restaurants."

The distributors said MTV sister network VH1 was planning to use clips from the movie in a program called "Best Week Ever," but the clips were pulled before the show aired.

An MTV spokesperson was unavailable for comment. MTV and VH1 are owned by media giant Viacom, which depends on advertising for a major portion of its revenues.

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