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Who's Who [for Sale]

I recently bought a copy of the SRDS Direct Marketing List Source on efraudbay on the cheap. I've had a lot of fun scanning in the listings of consumer information that are for sale. I've scanned in dozens of pages. Major retailers, including Williams & Sonoma, Victoria's Secret, tons of magazines, and even non-profit groups like the ACLU, sell lists of information on their customers/members. Today I came across this one--Who's Who. Yeah, you're flattered because you're in Who's Who, right? Well, the marketers are getting your information! Note that although probably most people appear in Who's Who for their professional responsibilities, the company has home addresses on people in the book.

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