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January 11, 2005
Radio Attacks XM, Sirius The Washington Post reports that traditional terrestrial radio stations are attacking satellite radio companies XM and Sirius. The radio industry plans to promote itself in coming weeks via a string of high-profile print and on-air ads featuring testimonials from music stars such as Nelly, Alicia Keys and Ludacris, as the medium finds itself the latest of a number of aging industries fighting back against new-tech rivals. The Wall Street Journal reports: Radio executives long have dismissed satellite radio, playing down its threat on the theory that few people would want to pay for something they're used to getting free. But that line is getting harder and harder to swallow. There's a few flaws in this campaign. First, I'm not convinced that those interested in XM and Sirius would be interested in Nelly, Alicia Keys, Ludacris, and Avril Lavinge. Second, broadcast (some satellite radio also has terrestrial transmitters) radio isn't "free," it's burdened with constant crass commercialism and endless commercials. Third, the new stuff argument…there has to be more new stuff on satellite. Posted by chris at January 11, 2005 10:05 AM
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