choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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February 17, 2005

Bankruptcy and Credit Marketing

The Washington Post reports on the bankruptcy bill, which was twice stopped in earlier Congresses. This bankruptcy bill has left the station, and it's perilous for many Americans, because it's going to make it even harder to get out of sticky financial problems.

A lot of people side with the credit card industry--after all, people get themselves into bad situations. But are you fully aware of how the credit card companies target those who are vulnerable? Check out this personal information list being sold. It makes it pretty clear that those listed overuse credit. These are the type of people who are on edge, the people who go bankrupt if anything bad happens (as Elizabeth Warren argues: "Every 30 seconds in the United States, someone files for bankruptcy in the aftermath of a serious health problem. Time is running out. A broken health care system is bankrupting families across this country.").

Consumers Who Charge It From MetaBase

MetaResponse Group
08-FEB-05

New List
Description: This file contains adults who use their credit lines to
live a life that otherwise might be out of reach. They seek credit
opportunities that will give them products and services they desire
but could not afford if they had to pay all at once. These
individuals are involved in credit purchases that let them live the
good life, one monthly payment at a time. Those with credit
continuously look for ways to raise their credit worthiness so that
they can increase their spending power. They think credit is the way
to make all purchases and look forward to investigating and buying
items to enhance their lives and the lives of their family. These
consumers are users of flex pay, installment systems and finance
plans.

Selects: 6.11 million credit card users, monthly hotline, age,
income, marital status, presence of children, homeowner vs. renter,
length of residency, mail-order buyers, interest, gender, state, SCF
and ZIP...

Posted by chris at February 17, 2005 09:58 PM

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