choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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May 24, 2005

pch.com Whores Your Data Big Time

The Publishers Clearing House web site claims that it's "All About Winning." It's really all about selling your data! Check out the datacards sold by pch.com's list broker.

Since the late 1960’s Publishers Clearing House and now pch.com has been the definitive consumers choice for big payout sweepstakes, quality surveys and low priced magazine subscriptions. Each day, thousands of potential millionaires fill out detailed online surveys, enter online sweepstakes or purchase from the largest selection of magazines, all for a chance to win up to $10,000,000.

With the pch.com mailing list, marketers will gain access to an unmatched audience of direct mail prospects. Reach Internet savvy consumers who have taken the time to fill out a detailed survey, indicating everything from age and sex to income and hobbies. Or, target promotionally oriented individuals who have responded to an online sweepstakes, giving them the opportunity to win $10,000,000 as well as the ability to purchase magazine subscriptions and merchandise at a discount. And, while both of these groups of consumers have refused the magazine offers, you can still reach a large group that consistently relies on pch.com for all of their magazine subscriptions as well as an array of discounted merchandise.

Providing a variety of demographic and lifestyle selects, such as children, ethnicity, collectibles, computer owners and more, with pch.com, rest assured you are reaching a targeted audience of prospects who truly value purchasing direct. They are certain to respond to offers such as sweepstakes, apparel, general merchandise, finance, pets, travel, insurance, credit cards gifts and more!

pch.com - Masterfile
With pch.com, reach Internet savvy consumers who have taken the time to fill out a detailed survey, or, target promotionally oriented...

2,291,452

pch.com - Donors
win up to $10,000,000. pch.com - DONORS are certain to respond to offers such as fundraising, general merchandise, sweepstakes, apparel and more!...

657,966

pch.com - Gardeners
pch.com - Gardeners provides marketers a unique opportunity to reach an unmatched audience of direct mail prospects. Target internet savvy...

342,378

pch.com - Golfers
With pch.com - GOLFERS marketers will be provided access to an outstanding audience of mail order prospects - individuals who are...

115,984

pch.com - Health & Wellness
pch.com – Health & Wellness provides marketers a unique opportunity to reach an unmatched audience of direct mail prospects. Target...

767,235

pch.com - Hispanic Consumers
Target internet savvy, Hispanic consumers who have taken the time to fill out a ...

124,899

pch.com - Kids
With pch.com - KIDS marketers will be provided access to an outstanding audience of mail order prospects - individuals who are...

766,941

pch.com - Pet Lovers
pch.com - Pet Lovers provides marketers a unique opportunity to reach an unparalleled audience of direct mail prospects. Target internet...

866,538

Posted by chris at May 24, 2005 11:40 AM

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