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May 24, 2005
pch.com Whores Your Data Big Time The Publishers Clearing House web site claims that it's "All About Winning." It's really all about selling your data! Check out the datacards sold by pch.com's list broker. With the pch.com mailing list, marketers will gain access to an unmatched audience of direct mail prospects. Reach Internet savvy consumers who have taken the time to fill out a detailed survey, indicating everything from age and sex to income and hobbies. Or, target promotionally oriented individuals who have responded to an online sweepstakes, giving them the opportunity to win $10,000,000 as well as the ability to purchase magazine subscriptions and merchandise at a discount. And, while both of these groups of consumers have refused the magazine offers, you can still reach a large group that consistently relies on pch.com for all of their magazine subscriptions as well as an array of discounted merchandise. Providing a variety of demographic and lifestyle selects, such as children, ethnicity, collectibles, computer owners and more, with pch.com, rest assured you are reaching a targeted audience of prospects who truly value purchasing direct. They are certain to respond to offers such as sweepstakes, apparel, general merchandise, finance, pets, travel, insurance, credit cards gifts and more! pch.com - Masterfile 2,291,452 pch.com - Donors 657,966 pch.com - Gardeners 342,378 pch.com - Golfers 115,984 pch.com - Health & Wellness 767,235 pch.com - Hispanic Consumers 124,899 pch.com - Kids 766,941 pch.com - Pet Lovers 866,538
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