choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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June 10, 2005

Register Your Palm, and Your Info Will Be Sold

Check out this datacard being sold by a company called "21st Century Marketing." It proposes the sale of 2.4 million people who have registered a Palm device (note that the source of the data is "100% Reg. Cards").

palmOne, Inc. (formerly Palm, Inc.)

Target "on-the-go” professionals and active consumers who have a tremendous need to stay organized and connected. They are tech savvy, affluent and spend via direct mail on new technology, computers, electronics and more.


Key Segments

2,425,322

Universe / Base Rate

$140.00 /M

571,261

Last 12 Month Buyers (thru 3/05)

+ $5.00 /M

308,479

Last 6 Month Buyers

+ $10.00 /M

191,657

Last 3 Month Buyers

+ $15.00 /M

56,179

March Hotline

+ $20.00 /M

Non-computer mailers, please inquire for special pricing



Audience Profile

PalmOne, INC. (formerly PALM, INC.) is a pioneer in mobile and wireless Internet Solutions and the world leader in handheld computing. PalmOne, INC. allows marketers to reach an outstanding audience of prospects - “on-the-go” professionals and active consumers who have a tremendous need to stay organized and connected! Because these business executives and consumers are busy, it’s no surprise that so many of them purchase PALM Handhelds keep their lives running smoothly. Whether they are tracking their expenses or their kids’ soccer practice times, these individuals purchase PALM Handhelds to use for everything from taking notes and making to-do lists to recording important dates and managing email.

With palmOne, INC., you can be sure you’re reaching an audience of prospects who not only value purchasing direct, they rely on it! They are sure to respond to a wide variety of offers including home/office, financial, subscription, seminar, travel, insurance, PC offers and more!

Posted by chris at June 10, 2005 06:13 PM

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