choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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June 16, 2005

Clickitgolf.com, Kiddomusic.com Are Selling Your Personal Information

In today's DMNews, you'll see that both Clickitgolf.com and Kiddomusic.com are selling the personal information of those who have registered on the site or purchased products. Clickitgolf.com's privacy policy claims to be "committed to protecting your privacy online," and goes on to say, "We do not sell, trade or rent your Personally Identifiable Information to others." So, how do they justify this sale of personal information advertised below?

Kiddomusic.com seems to have a page on website security, but no apparent privacy policy.

Clickitgolf.com Registered Users Wild West New List Description: This file contains individuals who are golfers who registered to clickitgolf.com to receive timely information on bidding for tee times, equipment special offers, travel and lodging promotions, and more. Selects: 137,205 total universe, 30-day, 90-day hotline, credit card buyers, gender, state, SCF and ZIP Contact: your list broker or Wild West Inc., 328 Willowbrook Ave., Rock Hill, SC 29730 Phone: 803/366-0231; Fax: 803/366-1068 E-mail: rdl@wildwestinc.com


Kiddo Music & Video for Kids
D-J Associates
New List
Description: This file contains buyers from Kiddo Music, an online retailer specializing in children’s music and videos. It offers 7,000 titles from artists including Raffi, The Sugar Beats, The Rebops and Joe Scruggs as well as classic series such as “Sesame Street,” “Blue’s Clues” and Disney. Eighty-six percent of these customers are female. The average age is 32, and the median household income is $63,000. The average unit of sale is $29.17.
Selects: 9,980 12-month buyers, total buyers at postal address, $25+, $50+, $75+, state, SCF and ZIP
Contact: your list broker or D-J Associates, 38A Grove St., Ridgefield, CT 06877
Phone: 203/431-8777
Fax: 203/431-3302
Web site: www.djassoc.com

Posted by chris at June 16, 2005 11:01 AM

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