Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.
If you deceive the public and get caught, you're likely to be simply fined by the FTC. If you deceive advertisers...you get thrown in jail! The Wall Street Journal reports:
Three former executives at Tribune Co. newspapers were arrested yesterday for their alleged involvement in circulation schemes to get advertisers to pay millions of dollars in inflated fees at two of the company's newspapers, Long Island's Newsday and Spanish-language Hoy.
