choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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June 27, 2005

List Broker Selling Database of "Suffering Seniors"

Visit Beach List Services and you'll find a database for sale of "Suffering Seniors," individuals over 55 who were unfortunate enough to be sick and fill out a survey telling the direct marketers about it.

Suffering Seniors

Contact: Jim Ballengee / Sales Director
Email: jim@beachlistservices.com
Phone: Toll Free (877)295-8968

There are many ailment sufferers among today's age 55 and older crowd. These seniors receive and complete surveys through the mail and online that address their specific problems and illnesses including heart disease, diabetes, insomnia, high cholesterol, and much more.

Those included in the Suffering Seniors file are perfect prospects for a variety of offers including health products and services, subscriptions, mobility and therapeutic products, investments, insurance, continuity clubs, credit cards, luxury and leisure products and services, telecommunications, travel, entertainment, retirement, automobiles, specialty services, medical supplies and services, catalogs, and fundraising opportunities.

Source: Self-reported via direct mail and Internet registration.

Selections With Counts
Minimum order 5,000 records.
Selections Counts $/M
Last 12 Month Recency 11,325,000 $100.00
30 Day Hotlines 329,500 + $ 20.00

Other Selections
Ailments: $ 10.00
Allergies 1,659,100
Arthritis 565,500
Asthma 646,600
Cholesterol 581,000
Diabetes 719,200
Erectile Dysfunction 378,600
Headaches 592,300
Hearing Impaired 353,800
Heartburn 512,800
Heart Disease 462,500
Insomnia 305,500
Sensitive Skin 554,000
Yeast Infection 248,800

Age of Adult $15.00
Credit Card $15.00
Gender $10.00
Income $15.00
State/SCF/Zip/County $8.00

Method of Addressing:
Diskette $40.00/Flat
E-Mail Delivery $25.00/Flat
Key Coding $3.00/M
Magnetic Tape $50.00/Flat
Run Charges $10.00/M

Commissions, Credit Policy - 20% commission to recognized brokers. Cancellation Charges: Cancellation before mail date: $100.00 flat fee, plus $10.00/M run charges, plus output media, shipping, and handling charges. Cancellation after mail date incurs full charge. Prepayment required for all first time renters.

Delivery Schedule - Delivery from 5 to 7 working days.

Restrictions - Minimum order 5,000 records. Sample direct mail piece required for list owner's approval. Telemarketing script and SANS number are required for all telemarketing rentals. One year unlimited use available. Please inquire. Net name arrangements available. Please inquire. 90% accuracy and deliverability guaranteed.

Maintenance - Updated monthly. NCOA'd monthly.

Usage:
American Diabetes Association (T)
Mobility product direct marketer (T)
Gem Products (T)
Healthy Living (T)

List Manager - Beach List Services, Inc.

Contact: Jim Ballengee / Sales Director
Email: jim@beachlistservices.com
Phone: Toll Free (877)295-8968
Phone 2: 615-356-1100

Read more about these issues at .

Posted by chris at June 27, 2005 01:10 PM

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