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June 28, 2005
KQED is Selling its Membership List KQED Radio, which serves Northern California is selling its membership list. Here's the notice in today's Direct Magazine. There are some interesting aspects of this datacard. For instance, note the funding sources for this public radio station is mostly from direct mail, so those annoying pledge drives apparently account for only 20% of membership acquisition: "70% Direct Mail/20% Pledge Drives/10% Space Ads." KQED Public RadioAnd here is the actual datacard: KQED/Bay Area Public Broadcasting Based in San Francisco, KQED operates Northern California's largest public broadcasting center, including KQED Public Television. As the nation's most-watched public TV station, KQED provides an ever-increasing audience with some of the most powerful and perceptive programming available. The KQED members are affluent, well-educated men and women who live predominantly in the San Francisco Bay Area. They share a strong appreciation for the arts, enjoy attending cultural events and frequently contribute to worthy causes. The KQED members are recommended to fundraisers seeking support for community services, health, children’s, educational, environmental and animal causes. COUNTS: Quantity Segment Rate 132,079 Active Members $80/M 95,765 Direct Mail Members $85/M COUNTS THRU: 04/07/05 SELECTIONS: * 3 Month Hotline $7.00/M * 6 Month Hotline $5.00/M * State/SCF/Zip/Gender $7.00/M * Key Coding $1.00/M SOURCE: 70% Direct Mail/20% Pledge Drives/10% Space Ads UNIT OF SALE: Average $40.00 DEMOGRAPHICS: * Average Age 45+ MINIMUM ORDER: 5,000 UPDATED: Quarterly ADDRESSING: * 4-Up Cheshire Labels N/C * Pressure Sensitive Labels $7.00/M * Magnetic Tape/Zip Tape $30 Flat * Email $50 Flat RESTRICTIONS: * AVAILABLE TO 501(C)3 NON-PROFITS ONLY. * Mailer must submit 501(C)3 forms with orders. * Sample mailing piece required for approval. * Mailer must comply with industry ethics on list use. NET NAME: 85% on orders over 50,000 plus $8.00/M running charge. TERMS: * Net 30 days from mail date. * 10% commissionable to recognized brokers. LIST USAGE: ACLU of Northern California Alameda County Food Bank American Cancer Society American Conservatory Theatre America's Second Harvest Berkeley Reportory Theatre California Film Institute California State Parks Fdtn. Canine Companions/Independence Care Children's Cancer Res. Fund City Teams Ministries Commonwealth Club Of Ca. Consumer Checkbook Magazine Consumer Health Publications Consumers Union Doctors Without Borders USA Dodd Smith Dann Layher-LA East Bay Center For Perf Arts Elderhostel Evergreen Valley College Family Service Agency Of S.F. Friends of the Urban Forest Girls, Inc. Glide Golden Gate National Park Habitat for Humanity Hanna Boys Center - Donors Heifer Project International Human Rights Watch Humane Societies Consortium International Rescue Committee Int'l Campaign For Tibet Lambda Legal Def & Educ Fund Leukemia & Lymphoma Society Libraries Consortium Marin Agricultural Land Trust Marin Conservation League Marin County School Volunteers Marin Theatre Company Meals On Wheels Co-Op Mountain Play Association, The National Geographic Society Nature Conservancy Oakland Public Library Fdtn Omega Boys Club Peninsula Open Space Trust Philharmonia Baroque Orchestra Planned Parenthood Fed/America Point Reyes National Seashore Project Open Hand Recording For Blind/Dyslexic San Fran. Mus. Of Modern Art San Francisco Symphony San Jose Repertory Theatre Seva Foundation Smile Train Special Olympics Susan G. Komen Foundation Trust for Public Land U.S. Fund for UNICEF U.S. Olympic Committee Univ. of CA, Berkeley Art Mus. Wildlife Waystation Yosemite Fund Youth Radio CONTACT: Sarah Lewin slewin@mktgservices.com Tel: 215.968.5020 x148 Fax: 215.579.8059More privacy on Technorati. Posted by chris at June 28, 2005 10:55 AM
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