KQED is Selling its Membership List
KQED Radio, which serves Northern California is selling its membership list. Here's the notice in today's Direct Magazine.
There are some interesting aspects of this datacard. For instance, note the funding sources for this public radio station is mostly from direct mail, so those annoying pledge drives apparently account for only 20% of membership acquisition: "70% Direct Mail/20% Pledge Drives/10% Space Ads."
KQED Public Radio
MKTG Services has become the inaugural manager of KQED Public Radio's list members and contributors. The California station has 33,000 active members and 15,000 who donated in response to direct mailings. The average donation is $40. Sources of contributions are on-air pledge drives (50%), direct mail (40%) and space advertising (10%).
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M (active members); $90/M (direct mail members)
Contact: MKTG Services, 215-968-5020
And here is the actual datacard:
KQED/Bay Area Public Broadcasting
Based in San Francisco, KQED operates Northern California's largest public broadcasting center, including KQED Public Television. As the nation's most-watched public TV station, KQED provides an ever-increasing audience with some of the most powerful and perceptive programming available. The KQED members are affluent, well-educated men and women who live predominantly in the San Francisco Bay Area. They share a strong appreciation for the arts, enjoy attending cultural events and frequently contribute to worthy causes. The KQED members are recommended to fundraisers seeking support for community services, health, children’s, educational, environmental and animal causes.
COUNTS:
Quantity Segment Rate
132,079 Active Members $80/M
95,765 Direct Mail Members $85/M
COUNTS THRU:
04/07/05
SELECTIONS:
* 3 Month Hotline $7.00/M
* 6 Month Hotline $5.00/M
* State/SCF/Zip/Gender $7.00/M
* Key Coding $1.00/M
SOURCE:
70% Direct Mail/20% Pledge Drives/10% Space Ads
UNIT OF SALE:
Average $40.00
DEMOGRAPHICS:
* Average Age 45+
MINIMUM ORDER:
5,000
UPDATED:
Quarterly
ADDRESSING:
* 4-Up Cheshire Labels N/C
* Pressure Sensitive Labels $7.00/M
* Magnetic Tape/Zip Tape $30 Flat
* Email $50 Flat
RESTRICTIONS:
* AVAILABLE TO 501(C)3 NON-PROFITS ONLY.
* Mailer must submit 501(C)3 forms with orders.
* Sample mailing piece required for approval.
* Mailer must comply with industry ethics on list use.
NET NAME:
85% on orders over 50,000 plus $8.00/M running charge.
TERMS:
* Net 30 days from mail date.
* 10% commissionable to recognized brokers.
LIST USAGE:
ACLU of Northern California
Alameda County Food Bank
American Cancer Society
American Conservatory Theatre
America's Second Harvest
Berkeley Reportory Theatre
California Film Institute
California State Parks Fdtn.
Canine Companions/Independence
Care
Children's Cancer Res. Fund
City Teams Ministries
Commonwealth Club Of Ca.
Consumer Checkbook Magazine
Consumer Health Publications
Consumers Union
Doctors Without Borders USA
Dodd Smith Dann Layher-LA
East Bay Center For Perf Arts
Elderhostel
Evergreen Valley College
Family Service Agency Of S.F.
Friends of the Urban Forest
Girls, Inc.
Glide
Golden Gate National Park
Habitat for Humanity
Hanna Boys Center - Donors
Heifer Project International
Human Rights Watch
Humane Societies Consortium
International Rescue Committee
Int'l Campaign For Tibet
Lambda Legal Def & Educ Fund
Leukemia & Lymphoma Society
Libraries Consortium
Marin Agricultural Land Trust
Marin Conservation League
Marin County School Volunteers
Marin Theatre Company
Meals On Wheels Co-Op
Mountain Play Association, The
National Geographic Society
Nature Conservancy
Oakland Public Library Fdtn
Omega Boys Club
Peninsula Open Space Trust
Philharmonia Baroque Orchestra
Planned Parenthood Fed/America
Point Reyes National Seashore
Project Open Hand
Recording For Blind/Dyslexic
San Fran. Mus. Of Modern Art
San Francisco Symphony
San Jose Repertory Theatre
Seva Foundation
Smile Train
Special Olympics
Susan G. Komen Foundation
Trust for Public Land
U.S. Fund for UNICEF
U.S. Olympic Committee
Univ. of CA, Berkeley Art Mus.
Wildlife Waystation
Yosemite Fund
Youth Radio
CONTACT:
Sarah Lewin
slewin@mktgservices.com
Tel: 215.968.5020 x148
Fax: 215.579.8059
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Posted by chris at June 28, 2005 10:55 AM