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July 21, 2005
Merck Training Video This Merck trial has a wealth of information about how a major drug company engages in deceptive advertising. Today's New York Times reports that a Vioxx training video, although never used for training, instructs salespeople to deny the link between the drug and heart attacks: After playing a portion of the videotape to the jury, W. Mark Lanier, a lawyer for plaintiffs in the case, asked Dr. Nancy Santanello, a senior Merck scientist, why Merck had told its sales representatives that Vioxx did not cause heart attacks or raise blood pressure.Posted by chris at July 21, 2005 01:09 PM Marketing Lysenkonomics
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