Magazines are experiencing a renaissance in China, as more consumers with more disposable income turn to glossy monthlies for guidance on how to spend it -- and there's plenty of room for growth. In the U.S., magazines account for more than 10% of spending on advertising, while in China, home to the world's fastest-growing major advertising industry, they still account for just 2% to 3% of ad spending.

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While Beijing controls all Chinese media, and the government has clamped down on foreign content on TV in recent months, the barriers for magazines, especially lifestyle titles, remain considerably lower.

New titles abound. In August, Advance Publications' Conde Nast teamed up with a government-affiliated partner to launch Vogue China...