choof.org

Choof.org is Chris Hoofnagle's personal site. You'll find postings from the Federal Register here, interesting Washington regulation tidbits, and my newest feature, the Daily Data Marketing Wake Up Call. Enjoy.

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January 13, 2006

Spend for Your Lives, Americans!

If you read this quote, who would you guess the speaker was?

...the fact is we desperately need consumers willing to spend every dime they make and then some on items such as $50,000 SUVs and million-dollar vacation homes. If Americans ever started saving money like those prudent Japanese consumers, countless industries besides our own would be on the ropes...

...So the key question is this: Will U.S. consumers continue to consume as they have in the past decade? Or will they--­horrors!--­get real and start living within their means? We may not think that we’ve bet the ranch on the answer. But we have, because, besides our jobs, the rising value of both of our homes depends on the outcome.

A) A man screaming on the streets of Berkeley.
B) Adbusters Magazine.
C) Peter Francese, a from PR hack firm Ogilvy & Mather.

The answer is C!

And the class analysis continues throughout the article:

Former Sen. John Edwards had it almost right when he said there are two Americas. There are actually multiple Americas. Among them are: the very wealthy, the moderately affluent, the diminishing middle class, the recent immigrants, the urban poor and others.

Yikes. That sounds like class warfare to me!

Posted by chris at January 13, 2006 10:55 AM

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