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Choof.org Monthly Archive WSJ on US Chardonnay: Don't Buy It (for under $20) Ouch! WSJ's Gaiter and Brecher go after the inexpensive US Chardonnays this week: [...] Earlier this year, we conducted a tasting of inexpensive Australian Chardonnay and were disappointed by what we found...The wines were dull and lifeless. They tasted like water with some wood added. [...] Generally, we found the wines sweet and lacking charm, often with hints of pickling spices and far more wood than fruit. "Fake," "like Kool-Aid mix," "Scuppernong funkiness" -- these were just a few of our descriptions. Many of the wines were even more unpleasant on the finish than in the mouth, as though the overlying sugar got stripped away in the mouth and simply left the skeletal essence of the bad wine in the throat. [...] Of more than 50 wines, we can only recommend four -- and, to our surprise, one of them is from Rutherford Vintners, made by the producers of Two-Buck Chuck. The Dow Jones Inexpensive American Chardonnay Index In a tasting of American Chardonnay under $20, all from the 2003 vintage, these were our favorites. Vineyard/Vintage Price Rating Tasters' Comments St. Francis Winery & Vineyard (Sonoma County) $10.99 Very Good/ Delicious Best of tasting and best value. Tastes expensive, with tight, nicely acidic fruit, nutmeg and cinnamon and a good underpinning of earth and chalk. Classy and full. Good with lobster. Clos du Bois (North Coast) $11.99 Very Good Vibrant. Easy to drink, with lovely, ripe fruit. Good to sip alone or with food. J. Lohr Winery "Riverstone" (Arroyo Seco, Monterey) $11.99 Good/Very Good Rich and tart, with some mouthfeel. Interesting, with fruit and vitality. Well-balanced. Great with pork or veal. Rutherford Vintners "Barrel Select" (Stanislaus County) $9.99 Good/Very Good Clean and fresh. The oak doesn't get in the way of the nice fruit. Stivers at Modernism Just went to a neat exhibition at Modernism on Market St. featuring Robert Stivers. Quite nice. Quite overpriced. At $2500 each, not one had sold. Branches #1 (London), 2003 Tornado - Film Still with Telephone Pole, 2004 Modernism is a great gallery. They represent one of my favorite artists, Gottfried Helnwein. And if you visit in person, you'll get to see Helnwein's Modern Sleep. Gun Owners, Ipod Owners for Sale Two beauties from Direct Marketing News: iPod Generation Which Online Music Company is Selling Your Data? I'm sorry, I've been behind in updating my Daily Data Marketing Wake Up Call. I had scanned in tons of direct marketing ads for your enjoyment, but they are on my brother's computer in Washington, and I can't immediately get them. So anyway, I came across this datacard today that offers up: The datacard shows that the company has racial, religious, income, age, and gender information on its subscribers. I wonder what online music company it is? The full ad is below--click on the more link. Subscribers to an online music community featuring independant artists
With this service, music enthusiasts can burn CDs, transfer songs to MP3 devices and make multiple copies of downloaded music for personal use.
This list should work well for a variety of offers including music and book clubs, electronics and accessories, computer hardware and software,electronics, credit cards, music related magazines, catalogs, books and much more! -------------------------------------------------------------------------------- Demographic Breakdown
Catalog Buyer 199,903 -------------------------------------------------------------------------------- Sample mail piece required for approval.
Ads Influence Doctors's Decisions The Washington Post reports: The study employed an elaborate ruse -- sending actors with fake symptoms into 152 doctors' offices to see whether they would get prescriptions. Most who did not report symptoms of depression were not given medications, but when they asked for Paxil, 55 percent were given prescriptions, and 50 percent received diagnoses of depression... Direct-to-consumer (DTC) advertising soared after the FDA allowed drug promotions on television for the first time in 1997. Efforts to limit such advertising have run afoul of Supreme Court rulings protecting commercial speech. The ads are regulated by the FDA's Division of Drug Marketing, Advertising and Communications. The office, which has barely three dozen employees, must review 30,000 to 40,000 ads a year. Acting commissioner Lester M. Crawford said recently that "our patience is sometimes worn thin" by the advertising claims. Dan Troy, chief counsel for the FDA in President Bush's first term and now with a Washington law firm, said laws on drug advertising written by Congress in the 1960s have made it difficult to change policy. He added that most FDA professionals were "quite pro-DTC." The article is in Jama. Four Big Consulting Companies Pay Big Settlements Are you sure you want to spend your hard-earned money on these guys? The Wall Street Journal reports: Deloitte & Touche LLP is expected to announce today it will pay a $50 million fine to settle Securities and Exchange Commission civil charges that it failed to prevent massive fraud at cable company Adelphia Communications Corp. In another case, the now-largely defunct accounting firm Arthur Andersen LLP agreed to a $65 million settlement in a class-action suit by investors in WorldCom Inc. over losses from stocks and bonds of the once-highflying telecommunications company now known as MCI Inc. These follow a $22.4 million settlement the SEC reached last week with KPMG LLP related to its audits of Xerox Corp. from 1997 through 2000, and a $48 million settlement by PricewaterhouseCoopers LLP last month to end class-action litigation over its audit of Safety-Kleen Corp., an industrial-waste-services company that filed for bankruptcy-court protection in 2000. The only member of accounting's "Big Four" absent from the settlements of the past few weeks is Ernst & Young LLP. But in January it agreed to pay $84 million to settle a lawsuit in Federal District Court in Boston over its audit work more than a decade ago for the defunct Bank of New England Corp... In Columbia, S.C., last month, PricewaterhouseCoopers reached its $48 million settlement to end litigation in federal court filed by institutional investors in Safety-Kleen's high-yield, or junk, bonds... Simon as Michael Jackson At the CFP Conference Big Brother Awards Ceremony. On this Site in 1897 Nothing Happened On Church near Cesar Chavez. Religion in the Airport Sorry for the quality of this photo. This is the warning notice at the "Free Speech" area at SFO airport. Welcome to Looney Valley! Who says that there are no conservatives in SF! This is a storefront on 24th near Castro St. 5,000 Workplace Deaths A Year The Corporate Crime Reporter reports on the "stop the corporate killers" campaign initiated by National Council for Occupational Safety and Health (NCOSH). Check it: Every year some 5,000 workers are killed on the job and thousands more die from illnesses caused by occupational exposures. Many of these deaths are determined by state and federal OSHA investigations to be due to employers' reckless disregard for worker safety. But, as documented in a recent New York Times series, prosecutions of recklessly negligent employers are extremely rare. Of the 170,000 workplace deaths since 1982, only 16 convictions involving jail time have resulted. This despite the fact that 1,798 cases involving worker deaths were determined by OSHA to involve "willful" violations by employers--that is, violations in which the employer knew that workers' lives were being put at risk. Killing a worker is currently considered a misdemeanor under federal law, with a maximum sentence of six months in jail. Even for willful violations, fines are typically under $25,000. Conviction for unlawful aerial harassment of mule deer, in contrast, can bring up to five years in jail and a $250,000 fine. It is time to reconsider our reluctance to employ significant criminal penalties in cases where gross negligence results in the death of a worker... Botero Paints Abu Ghraib
50 works, to be exhibited in Rome in June. Chamber of Commerce, Washington Legal Foundation Trying to Protect Criminals The Wall Street Journal reports on the U.S. Chamber of Commerce, and their attempts to stop businessmen from having to be accountable for their crimes: The Chamber recently filed an amicus brief in the so-called Nigerian barge case, in which four former Merrill Lynch & Co. officials and a former Enron vice president were convicted last fall. The arguments put forth by the Chamber, which describes itself as the nation's largest business federation, with more than three million members, could affect the sentences in the barge case as well as other corporate-fraud trials. The Chamber's brief is an example, observers say, of a feeling within the business community that the government's crackdown on corporate behavior may have gone too far in the wake of the scandals at Enron and other big companies. With the passage of time, "perhaps the business community feels the climate is a bit better for them to push back" against some of those initiatives, says Robert Litt, a former senior Justice Department official and now a partner at the Washington law firm Arnold & Porter. The Chamber has been particularly active, challenging moves by the Securities and Exchange Commission and Justice Department. For instance, it is supporting Arthur Andersen LLP's pending Supreme Court appeal of the accounting firm's 2002 obstruction-of-justice conviction for destroying documents related to longtime client Enron. The Chamber's amicus brief in the Andersen case, filed jointly with the Washington Legal Foundation, says that unless the rules for corporate conduct are better defined, the "increasingly aggressive prosecutions of white-collar crime will inflict incalculable economic and intangible harm on businesses, their employees and their shareholders." [...] The Chamber of Commerce's brief supporting the defendants' position argues that the "artificial inflation" of a stock price shouldn't be used to determine loss. A "loss" comes only when disclosure of the alleged fraud causes a drop in the price of the company's stock, the brief says -- adding that the government embraced this definition in a civil securities case that was decided this week by the Supreme Court. In that opinion, the High Court agreed that investors need to show a link between the alleged fraud and a decline in the company's stock price to proceed with civil suits. WSJ: Bogus Fund Ads Back Viewers! Pay attention! Those ads promoting fund performance are bogus! The Wall Street Journal reports: Remember the heady days of 1999 and early 2000, when fund companies ran breathless advertisements peddling stock-mutual funds with unsustainably high short-term performance? Today's ads aren't nearly so irresponsible. But make no mistake: Performance advertising is back. That is bad news for gullible investors -- and it could be a bad sign for stocks. ...At the 2000 market peak, fund companies were hyping past performance like crazy, encouraging investors to buy the hottest funds at the worst possible time. Indeed, the magazine's April 2000 issue included a staggering 20 advertisements touting stock-fund performance. Ten of those ads plugged stock funds with one-year gains of 100% or more. As I see it, when a fund promotes past performance, there is an implicit suggestion that the results can be sustained. So what is the chance that a 100% gain will get repeated the next year? In April 2000, fund companies were clearly too busy raking in cash from investors to worry about such pesky issues. ...you ought to be cynical about the ads -- because the fund companies involved are clearly utterly cynical about you and your fellow fund investors. Fund companies know that past performance is no guarantee of future results. In fact, if you read the small print in these ads, you usually find words to that effect. This is more than just legal boilerplate. It is a story told over and over again. Suppose, at year end 1969, that you had ranked diversified U.S. stock funds based on their 10-year performance and then bought the top 25%. Result: Over the next 10 years, you would have lagged behind the S&P 500, according to calculations using Lipper data by the Bogle Financial Markets Research Center in Malvern, Pa. Similarly, the top performers from the 1970s were stock-market laggards in the 1980s, and the top performers from the 1980s fell behind the S&P 500 in the 1990s. And the current decade isn't looking too good, either. The top 25% of stock funds from the 1990s have fallen 5.2% a year during the past five calendar years, trailing the S&P 500's 2.3% annual loss. Because past performance is such a rotten guide to the future, you should focus on other factors when picking funds... More on Newsvertising The Washington Post reports: "Let's cut the Apple commercial here right now, okay?" co-host Matt Lauer interjected. Lauer was onto something. Greenberg, an NBC contributor, confirmed yesterday that he has received payments from Apple as well as Sony, Hewlett-Packard, Seiko Epson, Creative Technology and Energizer Holdings, charging $15,000 apiece to talk up their products on news shows. The contracts were first disclosed by the Wall Street Journal. More Vehicle Theft Data Our friends at the Federal Register have published this notice from NHTSA listing cars that have abnormally high theft rates. [...] The purpose of the theft prevention standard is to reduce the [...] The agency annually publishes the names of the lines which were [...] Appendix A to Part 541--Lines Subject to the Requirements of This ------------------------------------------------------------------------ Appendix A-I--High-Theft Lines With Antitheft Devices Which are [[Page 20484]] ------------------------------------------------------------------------ \5\ Granted an exemption from the partsmarking requirements beginning Another Media Company Engaged in Censorship The New York Times reports: But New Yorkers may never see the billboard, which was supposed to go up on the island, because Clear Channel, the giant radio network that also runs an outdoor advertising company, has rejected it, saying its image and language are too inflammatory. News & Advertising = Newsvertising The Wall Street Journal reports on newsvertising: [...] There was one detail the audience didn't know: Kodak paid Mr. Oppenheim to mention the photo album, according to the company and Mr. Oppenheim. Neither Mr. Oppenheim nor KVUE disclosed the relationship to viewers. During the segment, Mr. Oppenheim praised products from other companies, including: Atari Inc., Microsoft Corp., Mattel Inc., Leapfrog Enterprises Inc. and RadioShack Corp. All paid for the privilege, Mr. Oppenheim says. One month later, Mr. Oppenheim went on NBC's "Today" show, the U.S.'s biggest national morning news program, which is part of NBC's news division. "Kodak came out with a great idea," he said to host Ann Curry, before proceeding to talk about the same product he'd been paid to discuss on KVUE. Ms. Curry called it a "nice gift for a little child." Kodak says it didn't pay for the "Today" show mention. But neither Mr. Oppenheim nor NBC disclosed the prior arrangement to tout the product on local TV. In the "Today" segment, Mr. Oppenheim talked about products made or sold by 15 companies. Nine were former clients and eight of those had paid him for product placement on local TV during the preceding year. [...] Mr. Oppenheim is part of a little-known network that connects product experts with advertisers and TV shows. The experts pitch themselves to companies willing to pay for a mention. Next, they approach local-TV stations and offer themselves up to be interviewed. Appearances frequently coincide with trade shows, such as the Consumer Electronics Show, or holidays including Christmas or Valentine's Day. The segments are often broadcast live via satellite from a trade event and typically air during regular news programming in a way that's indistinguishable from the rest of the show. One reviewer may conduct dozens of interviews with local stations over the course of a day in what the industry calls a "satellite media tour." While this circuit is predominantly focused on the local television market, the big prize for marketers is a mention on national television shows, which carry far more clout with viewers. [...] Mr. Oppenheim's pitch is typical. Late last year, he invited electronics and game companies to join two satellite tours, according to a copy of his solicitation. "We expect these tours to sell out fast," Mr. Oppenheim wrote. "So please contact us as soon as possible to reserve a spot." The $12,500 fee per company, he explained, covered development, production and "spokesperson expenses." [...] For several years, Wal-Mart Stores Inc.'s Sam's Club paid trend and fashion expert Katlean de Monchy to get its jewelry mentioned on local TV. Ms. de Monchy's company, Nextpert News, charges $25,000 for a "special option" that includes Ms. de Monchy touting products on local shows, according to a copy of one of its pitches. Then in January, Ms. de Monchy appeared as a guest on a "Good Morning America" segment explaining how to replicate fashions worn at the Golden Globe awards. "It's the accessories that really caught my eye, though. A lot of bling-bling," Ms. de Monchy told host Diane Sawyer, singling out a pair of diamond earrings available at Sam's Club. Dee Breazeale, Sam's Club's vice president and divisional merchandise manager for jewelry, says the company didn't pay to get on ABC's "Good Morning America," but that the mention was "the icing on the cake." Ms. Breazeale adds that Sam's Club would probably not hire Ms. de Monchy if the payments were disclosed, because that would make her appearance seem too much like an infomercial. Ms. Breazeale says the paid segments are more effective than buying an ad. "It brings [the product] more to life," she says. During the same "Good Morning America" segment, Ms. de Monchy showed off a pair of pointy-toed pumps, sold by another paying customer, shoe retailer DSW. Mike Levison, DSW's vice president of marketing, says he believed his company paid to get on "Good Morning America" as part of the satellite tour. With 10 being the ultimate marketing coup, he described the appearance as a "9 or 10." TRAC: "Only About One Out of Three Large Corporations Were Audited" by IRS A new TRAC report finds: Farmed Being Sold as Fresh Wow! Real reporting in the New York Times: [...] Only the sample bought at Eli's Manhattan on the Upper East Side ($22.99 a pound) tested wild. Salmon tested farmed at six stores: Dean & DeLuca in SoHo ($16.95); Grace's Marketplace ($28.99) and Leonard's ($19.95) on the Upper East Side; M. Slavin & Sons wholesale market at the Fulton Fish Market ($4.50 a pound for whole fish) and its Brooklyn retail store ($5.99); and Wild Edibles at the Grand Central Market ($20.99). [...] Officials at the stores had a variety of explanations. Peter Leonard, an owner of Leonard's, said that his records did not go back as far as March 9, but that his sales clerks "must have gotten the salmon from the wrong pile in the back." William Lettier, the vice president for retail operations at Dean & DeLuca, said four of his vendors could not provide him with their paper trail. He said he now wanted proof of the source of the fish from his vendors and would have his salmon spot-tested. Jonathan Meyer, a partner in Wild Edibles, said he had narrowed the source of his fish to two Northwest vendors and had suspended business connections with both. At M. Slavin & Sons in Brooklyn, the store manager, Phil Cohen, said: "Our salmon is from Canada. All wild salmon in Canada is farm raised." Wal-Mart Exec's Corruption, "Union" Projects What's amazing about this article is not that the executive was leeching cash from the company, but that he could be reimbursed for "union" projects! The Wall Street Journal reports: Mr. Bowen, then a 31-year-old vice president, recalls that Mr. Coughlin briefly mentioned the money had been used for a "union project." [...] The tale involves another mystery: the "union project." Mr. Coughlin told several Wal-Mart employees that the money was actually being used for antiunion activities, including paying union staffers to tell him of pro-union workers in stores, according to people familiar with the matter. The fake invoices, Mr. Coughlin told these people, were simply a roundabout way of compensating him for out-of-pocket expenses in his antiunion campaign. If Mr. Coughlin did pay union staffers for information, it would represent a criminal offense under the federal Taft-Hartley Act and ratchet up debate over the retail giant's labor policies. Wal-Mart has vigorously opposed unions since the time of Mr. Walton, who founded the company in 1962. That stance has roiled the retail industry as competing companies with unionized workers have tried to slash wages and benefits in an attempt to keep up with Wal-Mart's rock-bottom prices. People familiar with the matter say that Mr. Coughlin is expected to use the "union project" as part of his defense to the charges about misappropriation of funds. These people give an explanation that wouldn't necessarily involve criminal activity: The payments went to former, rather than current, union people who had information about union activities at Wal-Mart. Even such payments, if made, could raise legal questions. According to Fred Feinstein, the former general counsel of the National Labor Relations Board, they could violate the National Labor Relations Act and carry civil penalties. However, it remains unclear whether any payments were made or whether the union project existed. It is possible that Mr. Coughlin's talk of antiunion work was a cover story to conceal misuse of Wal-Mart funds for personal or other purposes. [...] Mr. Coughlin embraced another longtime Wal-Mart tradition: antiunionism. Led by the United Food and Commercial Workers International Union, labor organizers have tried for years to unionize Wal-Mart's U.S. workers, who currently number 1.3 million, but they have met with fierce and well-organized opposition. Whenever Wal-Mart headquarters gets word that union sentiment is growing in one of its stores, it quickly dispatches a "labor team" to the site. A Wal-Mart spokeswoman says the team, which includes a company lawyer, makes sure that store managers obey laws on organizing. A group of meatcutters at a Wal-Mart in Texas voted to unionize in 2000. Several weeks later the retailer announced it was introducing a new nationwide policy of stocking only prepackaged beef and would no longer need butchers. This month, Wal-Mart is set to close a store in Canada that voted to unionize. Wal-Mart says the store is not profitable.... Chirac Shunning the Vox Populi The economist reports: He asked his culture minister, Renaud Donnedieu de Vabres, and Jean-Noël Jeanneney, head of France's Bibliothèque Nationale, to do the same for French texts—and create a home-grown search-engine to browse them. Why not let Google do the job? Its French version is used for 74% of internet searches in France. The answer is the vulgar criteria it uses to rank results. “I do not believe”, wrote Mr Donnedieu de Vabres in Le Monde, “that the only key to access our culture should be the automatic ranking by popularity, which has been behind Google's success.” ...Googlephobia is spreading. Mr Jeanneney has talked of the “risk of crushing domination by America in defining the view that future generations have of the world.” “I have nothing in particular against Google,” he told L'Express, a magazine. “I simply note that this commercial company is the expression of the American system, in which the law of the market is king.” Advertising muscle and consumer demand should not triumph over good taste and cultural sophistication.
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