Ziff Davis Consumer E-Mail Master File Walter Karl E-mail List Description: This file contains subscribers to PC Magazine, Computer Gaming World, Electronic Gaming Monthly, Official U.S. PlayStation Magazine and ExtremeTech.com. These are educated, proven mail buyers. This upscale audience seeks the latest information about technology, gaming and next-generation electronics. They are at home address and respond to offers including consumer publications, consumer catalogs, online offers and fundraisers. Selects: 500,000 total subscribers, home/business address, recency/hotline, age, occupation, home value, lifestyle, state, SCF and ZIP Contact: your list broker or Walter Karl, 4 Gannett Drive, White Plains, NY 10604 Phone: 914/697-5823 Fax: 914/697-5822 E-mail: tamaraf@wkinteractive.com

KQED/Bay Area Public Broadcasting Based in San Francisco, KQED operates Northern California's largest public broadcasting center, including KQED Public Television. As the nation's most-watched public TV station, KQED provides an ever-increasing audience with some of the most powerful and perceptive programming available. The KQED members are affluent, well-educated men and women who live predominantly in the San Francisco Bay Area. They share a strong appreciation for the arts, enjoy attending cultural events and frequently contribute to worthy causes. The KQED members are recommended to fundraisers seeking support for community services, health, children’s, educational, environmental and animal causes. COUNTS: Quantity Segment Rate 132,079 Active Members $80/M 95,765 Direct Mail Members $85/M COUNTS THRU: 04/07/05 SELECTIONS: * 3 Month Hotline $7.00/M * 6 Month Hotline $5.00/M * State/SCF/Zip/Gender $7.00/M * Key Coding $1.00/M SOURCE: 70% Direct Mail/20% Pledge Drives/10% Space Ads UNIT OF SALE: Average $40.00 DEMOGRAPHICS: * Average Age 45+ MINIMUM ORDER: 5,000 UPDATED: Quarterly ADDRESSING: * 4-Up Cheshire Labels N/C * Pressure Sensitive Labels $7.00/M * Magnetic Tape/Zip Tape $30 Flat * Email $50 Flat RESTRICTIONS: * AVAILABLE TO 501(C)3 NON-PROFITS ONLY. * Mailer must submit 501(C)3 forms with orders. * Sample mailing piece required for approval. * Mailer must comply with industry ethics on list use. NET NAME: 85% on orders over 50,000 plus $8.00/M running charge. TERMS: * Net 30 days from mail date. * 10% commissionable to recognized brokers. LIST USAGE: ACLU of Northern California Alameda County Food Bank American Cancer Society American Conservatory Theatre America's Second Harvest Berkeley Reportory Theatre California Film Institute California State Parks Fdtn. Canine Companions/Independence Care Children's Cancer Res. Fund City Teams Ministries Commonwealth Club Of Ca. Consumer Checkbook Magazine Consumer Health Publications Consumers Union Doctors Without Borders USA Dodd Smith Dann Layher-LA East Bay Center For Perf Arts Elderhostel Evergreen Valley College Family Service Agency Of S.F. Friends of the Urban Forest Girls, Inc. Glide Golden Gate National Park Habitat for Humanity Hanna Boys Center - Donors Heifer Project International Human Rights Watch Humane Societies Consortium International Rescue Committee Int'l Campaign For Tibet Lambda Legal Def & Educ Fund Leukemia & Lymphoma Society Libraries Consortium Marin Agricultural Land Trust Marin Conservation League Marin County School Volunteers Marin Theatre Company Meals On Wheels Co-Op Mountain Play Association, The National Geographic Society Nature Conservancy Oakland Public Library Fdtn Omega Boys Club Peninsula Open Space Trust Philharmonia Baroque Orchestra Planned Parenthood Fed/America Point Reyes National Seashore Project Open Hand Recording For Blind/Dyslexic San Fran. Mus. Of Modern Art San Francisco Symphony San Jose Repertory Theatre Seva Foundation Smile Train Special Olympics Susan G. Komen Foundation Trust for Public Land U.S. Fund for UNICEF U.S. Olympic Committee Univ. of CA, Berkeley Art Mus. Wildlife Waystation Yosemite Fund Youth Radio CONTACT: Sarah Lewin slewin@mktgservices.com Tel: 215.968.5020 x148 Fax: 215.579.8059

Money Prize and Contestant Entrants Macromark New List Description: This file contains highly responsive contest enthusiasts who have dreams of winning money, home appliances, shopping sprees, exotic vacations, TV's and digital cameras. Selects: 19,255 May hotline, 3-month, 6-month and 12-month Contact: your list broker or Macromark, 185 Route 312, Brewster, NY 10509 Phone: 845/230-6300; Fax: 845/278-0650 E-mail: bill@macromark.com

Suffering Seniors

Contact: Jim Ballengee / Sales Director
Email: jim@beachlistservices.com
Phone: Toll Free (877)295-8968

There are many ailment sufferers among today's age 55 and older crowd. These seniors receive and complete surveys through the mail and online that address their specific problems and illnesses including heart disease, diabetes, insomnia, high cholesterol, and much more.

Those included in the Suffering Seniors file are perfect prospects for a variety of offers including health products and services, subscriptions, mobility and therapeutic products, investments, insurance, continuity clubs, credit cards, luxury and leisure products and services, telecommunications, travel, entertainment, retirement, automobiles, specialty services, medical supplies and services, catalogs, and fundraising opportunities.

Source: Self-reported via direct mail and Internet registration.

Selections With Counts
Minimum order 5,000 records.
Selections Counts $/M
Last 12 Month Recency 11,325,000 $100.00
30 Day Hotlines 329,500 + $ 20.00

Other Selections
Ailments: $ 10.00
Allergies 1,659,100
Arthritis 565,500
Asthma 646,600
Cholesterol 581,000
Diabetes 719,200
Erectile Dysfunction 378,600
Headaches 592,300
Hearing Impaired 353,800
Heartburn 512,800
Heart Disease 462,500
Insomnia 305,500
Sensitive Skin 554,000
Yeast Infection 248,800

Age of Adult $15.00
Credit Card $15.00
Gender $10.00
Income $15.00
State/SCF/Zip/County $8.00

Method of Addressing:
Diskette $40.00/Flat
E-Mail Delivery $25.00/Flat
Key Coding $3.00/M
Magnetic Tape $50.00/Flat
Run Charges $10.00/M

Commissions, Credit Policy - 20% commission to recognized brokers. Cancellation Charges: Cancellation before mail date: $100.00 flat fee, plus $10.00/M run charges, plus output media, shipping, and handling charges. Cancellation after mail date incurs full charge. Prepayment required for all first time renters.

Delivery Schedule - Delivery from 5 to 7 working days.

Restrictions - Minimum order 5,000 records. Sample direct mail piece required for list owner's approval. Telemarketing script and SANS number are required for all telemarketing rentals. One year unlimited use available. Please inquire. Net name arrangements available. Please inquire. 90% accuracy and deliverability guaranteed.

Maintenance - Updated monthly. NCOA'd monthly.

Usage:
American Diabetes Association (T)
Mobility product direct marketer (T)
Gem Products (T)
Healthy Living (T)

List Manager - Beach List Services, Inc.

Contact: Jim Ballengee / Sales Director
Email: jim@beachlistservices.com
Phone: Toll Free (877)295-8968
Phone 2: 615-356-1100

Rock the Vote Walter Karl New List Description: This file contains registrants to Rock the Vote, a nonprofit, nonpartisan organization that engages youth in the political process by incorporating the entertainment community and youth culture into its activities. It aims to increase youth voter turnout. Rock the Vote coordinates voter registration drives, get-out-the-vote events and voter-education efforts. The average age is 18-34, and 51 percent are female. Selects: 720,744 12-month, 6-month, 3-month members, date of birth, party affiliation, gender, state, SCF and ZIP Contact: your list broker or Walter Karl, 1 Blue Hill Plaza, Pearl River, NY 10965 Phone: 845/620-0700; Fax: 845/620-1885 E-mail: Maureen.Northey@walterkarl.infousa.com

Petrochemical Industry Executives Dunhill International List Co. New List Description: This file contains executives and engineer types working in the petrochemical industry. Selects: 2,387 executives, firms, job function, main/branch, telephone, title slug, gender, state, SCF and ZIP Contact: your list broker or Dunhill International List Co. Inc., 621 N.W. 53rd St., Boca Raton, FL 33487 Phone: 561/998-7800; Fax: 561/998-7880 E-mail: sales@dunhills.com

Million Mom March Names in the News New Select Description: This file contains donors to the Million Mom March. Founded in 1999, this national grassroots, chapter-based organization is dedicated to preventing gun-related deaths and injuries and to supporting victims and survivors of gun violence. On Mother’s Day 2000, more than 750,000 people marched in Washington, DC, and tens of thousands of others marched in towns across America to demonstrate their support for sensible gun laws. The average donation is $37. Selects: 11,476 36-month donors, gender, state, SCF and ZIP Contact: your list broker or Names in the News, 1300 Clay St., Oakland, CA 94612 Phone: 415/989-3350 Fax: 415/433-7796 E-mail: name@nincal.com

Three former executives at Tribune Co. newspapers were arrested yesterday for their alleged involvement in circulation schemes to get advertisers to pay millions of dollars in inflated fees at two of the company's newspapers, Long Island's Newsday and Spanish-language Hoy.

Kiddomusic.com seems to have a page on website security, but no apparent privacy policy.

Clickitgolf.com Registered Users Wild West New List Description: This file contains individuals who are golfers who registered to clickitgolf.com to receive timely information on bidding for tee times, equipment special offers, travel and lodging promotions, and more. Selects: 137,205 total universe, 30-day, 90-day hotline, credit card buyers, gender, state, SCF and ZIP Contact: your list broker or Wild West Inc., 328 Willowbrook Ave., Rock Hill, SC 29730 Phone: 803/366-0231; Fax: 803/366-1068 E-mail: rdl@wildwestinc.com

Kiddo Music & Video for Kids
D-J Associates
New List
Description: This file contains buyers from Kiddo Music, an online retailer specializing in children’s music and videos. It offers 7,000 titles from artists including Raffi, The Sugar Beats, The Rebops and Joe Scruggs as well as classic series such as “Sesame Street,” “Blue’s Clues” and Disney. Eighty-six percent of these customers are female. The average age is 32, and the median household income is $63,000. The average unit of sale is $29.17.
Selects: 9,980 12-month buyers, total buyers at postal address, $25+, $50+, $75+, state, SCF and ZIP
Contact: your list broker or D-J Associates, 38A Grove St., Ridgefield, CT 06877
Phone: 203/431-8777
Fax: 203/431-3302
Web site: www.djassoc.com

…the "free" cards are being used as an opportunity to market $11 rosaries - and that photo might not be as rare, or as recent, as the ad implies…

Universal Museum Collections ran its half-page ad in Wednesday's Plain Dealer. Newspaper officials said they will not run the ad again because of reader complaints.

When a reporter called Universal Museum Collections' toll-free number to ask about the free card, a telemarketer launched into a pitch for the rosary ($13.85, including shipping and handling) and added that a 5½x7-inch color memorial card, "blessed by a local priest with holy water from Rome, Italy," was included free.

Soccer E-Mail Master File From CBS.SportsLine.com Worldata E-mail List Description: This file contains online buyers, subscribers and sports enthusiasts. These fans are eager to spend money on soccer and other merchandise. Individuals visit the SportsLine.com network of sites for the latest news and commentary, polls, scores and team standings, schedules and to buy merchandise, participate in fantasy sports and enter contests. Selects: 371,084 total file Contact: your list broker or Worldata, 3000 N. Military Trail, Boca Raton, FL 33431 Phone: 561/393-8200 Fax: 561/368-8345 E-mail: lists@worldata.com

privacy

Granta This list contains 13,384 subscribers to this magazine. The sources are direct mail and space. Selections: Country, gender, hotline, paid, state/SCF/ZIP Price: $105/M Contact: The New York Review of Books, 212-757-8070

privacy

palmOne, Inc. (formerly Palm, Inc.)

Target "on-the-go” professionals and active consumers who have a tremendous need to stay organized and connected. They are tech savvy, affluent and spend via direct mail on new technology, computers, electronics and more.

Key Segments

2,425,322

Universe / Base Rate

$140.00 /M

571,261

Last 12 Month Buyers (thru 3/05)

+ $5.00 /M

308,479

Last 6 Month Buyers

+ $10.00 /M

191,657

Last 3 Month Buyers

+ $15.00 /M

56,179

March Hotline

+ $20.00 /M

Non-computer mailers, please inquire for special pricing

Audience Profile

PalmOne, INC. (formerly PALM, INC.) is a pioneer in mobile and wireless Internet Solutions and the world leader in handheld computing. PalmOne, INC. allows marketers to reach an outstanding audience of prospects - “on-the-go” professionals and active consumers who have a tremendous need to stay organized and connected! Because these business executives and consumers are busy, it’s no surprise that so many of them purchase PALM Handhelds keep their lives running smoothly. Whether they are tracking their expenses or their kids’ soccer practice times, these individuals purchase PALM Handhelds to use for everything from taking notes and making to-do lists to recording important dates and managing email.

With palmOne, INC., you can be sure you’re reaching an audience of prospects who not only value purchasing direct, they rely on it! They are sure to respond to a wide variety of offers including home/office, financial, subscription, seminar, travel, insurance, PC offers and more!

The New York Times Book Review Subscribers American List Counsel New List Description: This file contains subscribers to the New York Book Review. It is the only section of The Times that is sold separately by subscription. Selects: 28,000 universe, expires, age, gender, home/business, income, lifestyle, paid, renewals, state, SCF and ZIP Contact: your list broker or American List Counsel, 4300 Route 1 CN-5219, Princeton, NJ 08543 Phone: 609/580-2723; Fax: 609/580-2809 E-mail: shondell.davis@alc.com

Deep Fried Country Folks: Independent, Patriotic & Responsible The Direct Marketing Shop New List Description: This list contains blue-collar workers who purchase products that enhance their ability to perform their favorite activities well. Favorite activities include cooking, gardening, sewing, fishing, hunting, watching auto racing and other seasonal sports. Selects: 24 million universe, age, gender, income, ethnicity, homeowner, mail order buyer, hotline names; lifestyle categories including auto racing, campers, cooks/bakers, country music fans, fishermen, hunters, needleworkers, RV owners, smokers, vegetable gardeners, veterans. Contact: Your list broker or The Direct Marketing Shop, 18 Highland Pointe Drive, Weaverville, NC 28787 Phone: 828/645-8411; Fax: 828/645-8601

Birkenstock Central
Within the last 12 months, 50,680 devotees to this brand of footwear have purchased sandals, clogs, shoes and boots. They spend an average of $148 per order, and all orders are generated via direct mail.
Selections: Three-, six-, 18-month buyers, six-month requestors, dollar amount spent, multibuyers, gender, state/SCF/ZIP
Price: $118/M
Contact: Direct Media Inc., 203-532-1000

On a recent Alaska Airlines flight, passengers were told to remain buckled and seated for the last 30 minutes before landing at Reagan National Airport. It was a standard security measure for flights heading into restricted airspace over Washington.

It also turned a planeful of passengers into captive customers who were then pitched a Bank of America Visa card -- with little chance of tuning it out. Over the intercom, a flight attendant encouraged passengers to sign up for the Bank of America credit card. Then other flight attendants went down the aisle handing out applications.

...Alaska Airlines spokeswoman Amanda Tobin said passengers had expressed an interest in learning more about applying for Visa credit cards and that the airline's flight attendants share "basic" information.

Alaska isn't the only airline to push products. Since last August, Bank of America Corp. has paid US Airways employees $50 for each new applicant they get to sign up for a Visa card. The US Airways employees who nab 15 new applicants receive $750, plus a $75 bonus. The payments extend not only to flight attendants, but also to US Airways customer service and reservation agents...

TTYL – Talk to You Later –IM/TM
Media Source Solutions
New List
Description: This file contains individuals who are mostly between the ages of 18 and 20 that use instant messaging and text messaging.
Selects: 1.5 million, average monthly hotline, age, demographic select, dwelling type, ethnicity, gender, geography, hotline, household income and lifestyle
Contact: your list broker or Media Source Solutions Inc., 274 San Felipe Way, Novato, CA 94945
Phone: 415/893-8120;
Fax: 415/893-8121
E-mail: jsalmon@mediasourcesolutions.com

Various reports put Firefox's market share at 10 to 15 percent. Yet I can't view 75 percent of rich media ads while using Firefox. And while many online ad designers toil away on Macs, they often can't see the fruits of their labor in a live environment.

If you're a marketer, an agency executive, or a creative professional, this should give you pause. Ask yourself the following important questions about your own rich media planning and development...

United Farm Workers
Names in the News
New Select
Description: This file contains donors to the United Farm Workers. Founded in 1962 by Cesar Chavez, it fights for those who toil in the fields. The UFW represents and organizes workers to try to secure a living wage, safe working conditions, job security, medical and pension benefits, dignity and respect. The UFW challenges companies that break labor laws and works to establish collective bargaining rights for workers. Thirty-seven percent of these donors are in California, and the average donation is $27.44.
Selects: 42,874 24-month, 25-48 month former donors, gender, state, SCF and ZIP
Contact: your list broker or Names in the News, 1300 Clay St., Oakland, CA 94612
Phone: 415/989-3350;
Fax: 415/433-7796
E-mail: name@nincal.com